RUTA10 is the new bet of the Esplai Ciclista SL, a company created in 1992 dedicated exclusively to the world of the bicycle. Since 2006 - when it opened the first bike superstore in the Tierras del Ebro region - is located in the `Pla de l'Estació´ industrial area of Tortosa. It offers bicycle kayaks and GPS rental. It also proposes cycling routes through the Tierras del Ebro region.  Terres de l'Ebre.